Welcome to our new Instron Community Blog hosted by Instron. It is a compilation of the freshest, brightest, most-talented minds that Instron has to offer. The world of materials science is so vast and encompasses the broadest range of industries, materials, and challenges that no one person can possibly possess all the knowledge required to be the resident expert – or master of materials science. It takes a small army behind the scenes collaborating and sharing technical know-how, experiences, and ideas to present the most accurate, relevant, and timely information to you – our readers.

We invite you to tell us who you are, share your stories and talk about your experiences. Join the Instron Community.

Thursday, July 7, 2011

The Biggest Pain

Where is the biggest pain associated with testing composites? Priority 1 for a product marketing professional is to create solutions that solve the biggest problems - in my case "testing composite materials". Where is yours?

Creating value in a customer's mind is all about solving his/her biggest issue or problem. In testing composites there are many. After many visits to customers around the world, we have created a chart that lists the pain points associated with static tensile tests. Let me know if you'd like a copy of this chart.

Did we catch them all? Did we miss anything? Which one is your biggest issue? Help us work on the right things by identifying your biggest "issue" and letting me know. Your input will be greatly appreciated for prioritizing the many products and services currently in the queue for our R&D team! Thank you!

No comments: