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Friday, November 18, 2011

From Bike Riding to Subcontracting ...

Jönköping, Sweden is home to the largest recreation bicycle ride in the world. For those that are interested by a 300 km pedal around one of the largest lakes in Sweden, you’ll have to wait until June – VÄTTERNRUNDAN.

The city also hosts the largest subcontractor tradeshow and the 28th Elmia Subcontractor proved to be another interesting event. With more than 1,200 companies exhibiting it is always an important meeting place for the Swedish industrial community. As the name suggests, the focus is on the subcontractor industry, a lot of whom are Instron customers. We, therefore, found ourselves spending as much time with other exhibitors as we did with the visitors to the fair.

This tradeshow was in stark contrast to the usual application specific events we attend and the diversity of product on display was overwhelming. We had discussions on testing: hearing aids, engine mounts, lifting devices, composite prostheses, and the buckling of felt paper! As some of our British colleagues attended this show, they found time to debate tactics for the upcoming England vs Sweden soccer match next week. Check out the video!

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